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Mobile WebSite2017 has entered the fourth quarter, look at the development of home appliances industry this year, although the overall ups and downs, but the overall trend is still stable to the good, the major household electrical appliance enterprises in the competition and transformation to promote the sustainable development of the industry. Among them, the air conditioning by the summer weather, to inventory effect is very obvious; washing machine changed nearly five years tepid state, the first time to achieve sales volume double upgrade; although sales of color TV fell year on year, but sales still slightly increased year on year , The industry showed a volume increase trend; empty net sales year on year increase, the dishwasher sales explosive growth ... ... by the consumer upgrade to promote the upgrading of enterprise products, home appliances market is to activate the largest engine.
Color TV sales volume declining trend
Big-screen high-end is the trend
In the field of home appliances, color TV is considered to be the most intense competition and the most adequate industry, but also consumers of its development of the highest degree of concern in the industry. According to "2017 China's color TV market semi-annual summary report" shows that the first half of 2017 China's color TV retail sales volume of 21.81 million units, down 7.3%, retail sales of 74 billion yuan, an increase of 4.3%, color TV sales volume down situation.
This year by the panel prices, policies and other factors, the color TV market showed lower sales but sales growth year on year, indicating that consumer demand for television experience is getting higher and higher, often in the color TV purchase more high-end and higher prices product. In addition, more than 10,000 yuan models accounted for the proportion of sales is increasing, more than 55 inches large screen, ultra-high-definition TV and other high-end products, the rapid increase in share, a new market growth. According to its monitoring data, this year UHD (ultra-high definition), surface, ultra-thin and other high-end products market penetration have different growth, which UHD growth, surface growth were 14% and 4%, consumer upgrades in the market this year, the performance was obvious.
Price, quality difference is huge
Many enterprises into the Council on the one hand to promote the rapid development of the laser TV industry, but because of the differences in technological strength of enterprises, making the laser TV in terms of price, quality and other performance uneven. According to the survey, the market low-end products in the video quality, projection effects and other aspects of feedback problems are more, and high-end products because of its high market reaction slightly cold, compared to the performance of more attractive products in the end. For hundreds of thousands of laser TV, consumers in the purchase, the need to consider a wide range of aspects, if conditions permit, into the store experience is essential on site.
