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Mobile WebSiteChinese car companies and products in order to move towards high-end value-added, to win the new competitive edge, we must enhance the brand gold content, to achieve high-end brand. After many years of experience and accumulation, especially in front of the door with the international auto brand personal "melee", its own brand strength has shrunk. What's more, a new round of technological revolution and industrial revolution are bred out of their own brand car prices a golden opportunity. As long as we maintain the strategic strength, proper measures, high-end is not out of reach
First of all, we must be firm and innovative and confident. With the energy revolution and new materials, a new generation of information technology breakthroughs, automotive products to accelerate the direction of new energy, light weight, smart and network connection, the car is moving from transport to large-scale mobile intelligent terminals, energy storage units and numbers Space, which led to disruptive innovations in automotive technology and products, have severely challenged the traditional multinational automobile companies' core competitiveness. At present, own-brand car prices face at least two major opportunities. On the one hand, the revolution in automotive powertrain has created an unprecedented "changeover" opportunity for own-brand vehicles. On the other hand, the self-owned car companies are more accustomed to Chinese consumers using the Internet's habits, preferences, understanding of the scene and the speed of response, natural higher than foreign brands, own brand cars through intelligent network of high-end development more comparative advantage.
