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Mobile WebSiteDangerous thoughts break new ground and bring new possibilities
Artificial intelligence, Internet of things, and big data, when these cutting-edge technologies are intertwined with home appliances, the development boundary of the home appliance industry has already broken the definition in the traditional sense. Nowadays, China's home appliance industry has a prominent position in the world's industries. In the 40 years of reform and opening up, China’s home appliance has gone from mechanical imitation to follow-up to independent innovation, leading the trend, from simple processing to full product coverage, and a comprehensive layout of the industry chain from the low end. OEM to national brands are well-known in the world and there are numerous overseas acquisitions. Entering the “Thirteenth Five-Year Plan”, the household electrical appliance industry developed more rapidly and the production scale was the largest in the world. In 2017, the main business income was 1.51 trillion yuan, up 18.7% year-on-year; the total profit was 111.9 billion yuan, up by 6.09%, and the export was 62.45 billion US dollars. 9.9%. China's home appliances have significantly improved their ability to supply medium and high-end products, have significantly enhanced their ability to innovate in science and technology, greatly increased the level of intelligence, and advanced the development of internationalization. They are now entering a new stage of development that holds the trend and leads the trend.
At present, China's home appliance industry is leading its international counterparts in terms of cost, quality, and research and development. It has obvious advantages and potential risks. The new round of technological revolution is booming, and the wide application of artificial intelligence, big data, cloud computing, and the Internet of Things has had a profound impact on the future development of home appliances, and presents a huge challenge. It is more difficult for Chinese household appliances to continue their advantages, and they must be prepared for safety in times of safety, break through self, and innovate and seek change. With greater industrial competitiveness, it is a firm foothold in the home appliance industry in the world.
How to break the boundary? First, the industry breaks the space to expand space, the second is breaking the boundaries of functions, close to the needs, the third is the breaking of boundaries, the promotion of marketing, and the fourth is breaking the boundaries of the process and improving efficiency,” said Zhang Chonghe, president of China National Light Industry Council. He brought his suggestions and value sharing on the forum.
Well-known financial scholar Wu Xiaobo provided his insight into cross-border and future insights and observations. Wu and the boundary between the manufacturing and service industries have been completely destroyed. When the products are sold, the sales behavior has only just begun. The products themselves have the ability to provide services, and the hardware itself generates bargaining power. ”"In a folded society, what companies can offer to a class with a "middle-class aesthetic" is also a possibility for hardware manufacturers' ability iterations and pattern iterations." "In the era of the Double Innovation 2.0, the large factories and small startups In the future, the ecological relationship is likely to become a new and innovative path for the apparel industry, beverage industry, and home appliance industry, and the entire market will be overturned. Between the production capacity, sales ability and brand creation ability will be Deconstruction.” “The future of global manufacturing in China is no longer a manifestation of manufacturing capabilities. It is the competition between brand and marketing capabilities.
Sales managers who do not have a manufacturing plant in the world will use the Internet as China does, so this is A new possibility."
Embrace the traditional embrace of Internet of Things and big data
On the retail side, changes in consumption and technology updates are also driving the new revolution in the retail industry. "The era of unbounded retail will come."
“This is an era of innovation, not broken, not just not workable,” said Jiang Feng, the witness of the 30-year history of the Chinese home appliance industry and the chairman of the China Household Electrical Appliances Association. In the end of the summit, Jiang Feng represented the Chinese household appliances. The association, together with various companies, read the “Debris, Innovation Manifesto”. “Without the awareness of innovation, it is impossible to lead the future. For the future of the home appliance industry, and for the benefit of consumers, the Chinese home appliance industry must dare to break through the inherent boundaries. More open ideas, more tolerant minds, more aggressive spirit, multi-dimensional cross-border in thinking, awareness, and methods."
Wu Xiaobo also said in a final speech that "it is not poverty, but the fear of change has limited our imagination." The future of the home appliance industry, "not yet named" "everything is possible." Breaking the border has come!
