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Mobile WebSiteThe hot market for household products is obvious to all, and batch companies are rushing in to gain a share.
The household PV market performed well in 2017. With the tightening of PV scale indicators, the unrestricted household PV has attracted attention from the industry and is expected to become a new flash point.
Fancy enterprises have embraced this big cake, but at the same time, some household photovoltaic areas have entered the "deepwater area." The speculative psychology of “making some quick cash” does not allow these inbound players to get a little more cake, voluntarily, or forced to go out.
Household photovoltaic development so far, or will usher in the first round of knockouts, the market potential there is still a lot of industry speculation. There is no lack of people in the industry who are full of confidence in the household market. Others think that the outbreak of household use is only an illusion.
Is it big or small?
From the first quarter of 2018, the growth rate of household PV is not very fast. Previously there were media reports that compared to orders for dozens of households per month in 2017, in 2018, some dealers only received more than a dozen orders in the first quarter. Inevitably, it is doubtful whether the market for household products has only been fully featured in the past year. Is it necessary to turn it into another style?
In the case of Zhejiang, the reduction is just a process. It is understood that some regional policies have expired by the end of 2017, and the new policy has not yet been implemented. It takes time for the policy to become clear. For example, the latest policy issued by Jiaxing is equal to the previous policy lasting for three years.
In order to understand the actual situation of households, senior PV industry researcher Wang Shujuan conducted research on inverter companies. It explained: "The reason why component companies are not researched is because the production of component enterprises can't be distinguished whether they are applied to household appliances or applied to large-scale power plants. Generally, inverters below 20kW are basically applied to household appliances. In the distributed field, inverters of more than 40 kW are mainly used."
The hot market for household products is gambling, and batch companies have flocked to the market for a cup of tea. At the same time, there are also a few people who are “earning some quick money” and who are dismal. All kinds of gold rushers enter and exit, so lively.
Reshuffle is not unfamiliar to the photovoltaic industry. According to industry analysts, this year's household market is facing the first round of reshuffle, and the enterprises that deploy corporate systems for household appliances and household photovoltaic companies will all reduce.
However, at present, the change in the number of PV modules for residential enterprises and household PV companies is not obvious. As far as the Zhejiang market is concerned, the number of companies that are currently deploying households is still increasing, and component companies are still coming.
Some industry analysts believe that the original mode of the enterprise is no longer applicable to the household market, which will greatly speed up the shuffling of terminal system integrators.
Regardless of whether the household reshuffle is in progress, it can be confirmed that the household branding will become more apparent in the future.
However, the later operation and maintenance of households is not a simple three to five years. It is worrying how to solve the problems left by the out-of-office enterprises. In this regard, Shen Fu-hsin said: "The sequelae of enterprises left after clean-up are carried out by brand companies, and the household market must be clarified."
Regarding how to cope with the problem of mixed use of household brands, Wang Shujuan said that the China Photovoltaic Industry Association is doing some work, on the one hand, brand certification, on the other hand, it needs to establish a management system. At present, the Photovoltaic Industry Association has established a household photovoltaic special committee and is planning to prepare a good household brand plan for 2018.
