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Mobile WebSiteOn March 22, 2019, Beijing Wichong Technology Co., Ltd. (hereinafter referred to as “Zhi Chong Technology”) came to Vanke from the Wanda Innovation Accelerator·Demo-Day. Many commercial and residential real estate developers such as New Town, Country Garden and CapitaLand demonstrated advanced charging products and mature charging solutions to fill the gap and solve profit and safety problems.
Although the gap is large, the real estate charging market is “squatting”
In order to speed up the construction of electric vehicle charging infrastructure, local governments have issued policies to explicitly propose that the proportion of charging piles for residential and commercial real estate should not be less than 10% to meet the increasing demand for charging. At present, the charging pile ratio of residential and commercial real estate is generally less than 1%, and even the more electrified Beijing is far from meeting the standard. According to data provided by the Beijing Urban Management Committee and the Transportation Committee, the proportion of residential residential charging piles in Beijing is about 3%. The ratio of residential charging piles required by the Beijing Municipal Government is 18%, and there is still a considerable gap.
Although many industry decision makers hope to respond to policy calls and meet the needs of the owners, they are “squatting” because of profit and safety issues.
Before finding a good solution, building a charging pile is a loss-making business. First of all, high cost is a problem. A DC fast-filling pile, if the power capacity, cable and land use are included, the cost is already several tens of thousands of yuan, and this is only the initial investment, and the management and maintenance costs of the later charging pile are also quite a lot. Even if it is a slow-mixing pile, the cost will be several thousand yuan. Second, the profit margin is not big. The market price of the charging service fee is generally 0.8 yuan / kWh, and the industry average utilization rate is less than 15%. Without an intelligent solution, it is almost impossible to make a profit.
In addition to this, there is the last "safe" hurdle. According to public statistics, in the first half of 2018, the electric car fire caused by charging reached 4 times, accounting for half of the total. The cause of the fire is mainly concentrated in the battery management system is not perfect, the communication is not compatible, and the battery overcharge and short circuit caused by communication obstacles with the charging device.
How can we make real estate developers profit from charging services without worrying about security issues?
Profitable and safe, just choose the right product and model
First of all, the product should be good, and the design concept and quality should be excellent.
Zhichong's C2 intelligent AC charging pile and C6 intelligent DC charging pile are the winners of the “Red Dot” design award. They are the first in the world to use the Android operating system and support the XCloud cloud charging operation management platform to realize the “unmanned” management of the charging station. OTA air operations do not require additional management personnel, which fundamentally reduces the operating costs of charging stations.
Zhichong Technology full range of products
In terms of safety, in line with the principle of “safety first”, all charging pile products of Zhichong can achieve remote automatic diagnosis and fault alarm. Once the communication obstacle is found, it can detect and repair it and notify the background administrator in time. At the same time, through the cloud operation management platform, it is possible to remotely set the charging end condition to avoid overcharging and overheating, and fundamentally eliminate the occurrence of fire. In the “combat”, Zhichong Charging Pile has obtained the quality certification of China Quality Certification Center (CQC) and has safely charged more than 120 models.
The second mode is correct. Consider the different scenarios of the real estate charging station and the usage habits of the charging crowd.
Commercial real estate is equipped with charging piles, which can provide convenience for the owners who come to shop and work, and on the other hand can be used as a public charging station to attract rentals, network fleets and increase the number of customers. In response to such a situation, Zhichong specially designed a total solution of “fast charging, slow charging combined with multiple value-added functions to assist”. "Fast and slow combination" can differentiate the charging needs of different vehicles. The patented “delayed charging mechanism” can effectively reduce the occupancy of vehicles that are “full of no go”. Secondly, there are advertising pushes and a series of online marketing functions to provide operators with more income-increasing “weapons”.
For residential real estate, the situation is different. As soon as the user community is limited, most of them choose to charge at night. To this end, Zhichong Technology has designed a total solution for “slow charge-based + user group management” for residential properties. The time management and user grouping functions of the operation management platform can be set to allow only residential residents to charge at night, open to social vehicles during the day, and introduce charging traffic from mainstream platforms such as Gaode and Baidu. In this way, the usage rate of the charging pile is increased, and the operating income of the charging station is improved while serving the residents of the community.
Speaking better than the actual effect, look at the real data of the station
Based on historical data from its own platform stations, Zhichong measured the revenue of residential and commercial real estate charging stations.
Assume that the commercial shopping center is equipped with 10 DC charging piles. With the smart charging solution, all the upfront investment costs including equipment and construction can be recovered in only two years. In the third year, the net profit is 1.125 million yuan. If the residential community is equipped with 10 AC piles and the smart charging solution is used, the net profit will be 21,000 yuan in the first year.
The actual operating figures are also optimistic.
Taking Youtang Shopping Center as an example, Zhichong planned 3 AC charging piles C2 and 2 DC charging piles C6. In December last year, the average charging time of the shared charging station of Youtang Zhichong reached 36 times/day, with an average usage rate of 46.5%, which was more than three times the industry average. It is worth mentioning that the station has recovered all the up-front investment costs in the middle of 2018, only one and a half years.
Youtang Zhichong shared charging station
Taking the Poly Lily Garden Community as an example, Zhichong has planned three AC charging piles C2. Last year, the average usage rate of these three exchange piles exceeded 17%. Due to the low investment cost of the AC pile, the residential property recovered the full cost in only half a year.
Think of what customers think, service-oriented, Zhichong technology speaks with strength, speaks with numbers, and creates a profitable and safe charging service model for commercial and residential production.
