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The last major event of the year in the automotive industry, the Guangzhou Auto Show was successfully held at the end of November. On the media day, every car brand spared no effort to introduce new products. However, in the end, it was dominated by an electric pickup truck, a prototype of an electric pickup truck that even the production version could not claim. Just because it's Tesla.

Just one day after the launch of the new model, Tesla received nearly 150,000 orders, which increased to 200,000 after three days. Although, there may be a lot of strange hunting psychology, because the deposit of this electric pickup is only 1,000 yuan, and a full refund is available. But there is no doubt that people's attention to Tesla is extremely high. And this enthusiasm soared, in sharp contrast to the cold Chinese new energy vehicle market. In 2020, new energy subsidies will decline again, foreign brands will accelerate their entry into the market, and the battle for strength will soon begin. How will the market structure develop in the future? How can we discover and grasp the blue ocean opportunities? Next, let's first explore the market segment of electric vehicles with the largest share in the new energy market.

According to data released by EVsales, in October 2019, due to the downturn in the Chinese market, global new energy passenger vehicle sales fell by 28% year-on-year, and market share fell to 1.9%. Among them, the negative impact mainly comes from the pure electric vehicle market. The same is true of China's new energy market.

From January to October 2019, the cumulative sales of pure electric vehicles in China accounted for 78% of the total new energy. Therefore, the fluctuation of the pure electric segment is sufficient to affect the situation of the overall new energy market. In May 2019, the sales volume of the pure electric vehicle market was the first year-on-year negative growth in three years. Although the sales volume rebounded sharply in June following the stimulus of subsiding the decline, but it has been in a slump since then, and it still showed a sharp double-digit decline until September. Among them, the overall downturn in the large consumer market has led to poor consumer enthusiasm, but the root cause is because the market supply-demand relationship is still immature, driven only by purchase or license restrictions, and the sales ceiling is low. Therefore, when the market rapidly grows to a certain height, it is difficult to break through further.

Comparing the regional sales share in the past two years from January to October, it can be learned that the share of sales in major restricted cities increased year-on-year, indicating that the conclusion of market sales transactions still depends on policy promotion, and this phenomenon is more obvious in 2019. The fluctuations in sales in cities with restricted purchases also directly affect the overall market trend.

Judging from the sales trends of the TOP3 cities, Beijing and Shenzhen have seen a significant negative growth in monthly sales since the beginning of July. Although Guangzhou only started negative growth in September, the growth has actually declined significantly since July. Will China's electric vehicle market enter the cold winter from then on and recover weakly? of course not. Although subsidies will decline again in 2020, other favorable policies will soon follow to protect the new energy market. For example, the release of restrictions on share ratios, the launch of double-point assessment, the protection of vehicle rights and road rights, the continuous exemption of purchase taxes, and the accelerated construction of electric vehicle use environments and infrastructure in various regions. The market will continue to improve, and sales will continue to increase.