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The second opening leads to changes in the competitive landscape of new energy vehicles

      The China Association of Automobile Manufacturers evaluated the auto market in July as: the overall auto market is improving, and auto production and sales have set a new monthly record of the production and sales in July of the previous year; the market decline continued to narrow from January to July, and the overall performance was better than expected; The recovery of new energy vehicles is still weak and continues to be in a sluggish state with a year-on-year decline of more than 30%.

Although thanks to the improvement of the epidemic prevention situation and the promotion of related consumption promotion policies, the decline in sales of new energy vehicles from April to July narrowed compared with the first quarter, but compared with the end of the 21 consecutive months of negative growth in the automotive market as a whole, and a strong rebound, New energy vehicles have not yet come out of the trough, continuing the monthly "12 consecutive drops" trend since the second half of 2019. There is no doubt that compared with traditional cars, efforts to recover the new energy vehicle market have encountered tremendous resistance.

In recent years, people of insight have been reminding the industry to beware of the "wolf is coming." Now, the "wolf" has really come, and the shot is extraordinary. Compared with multinational auto companies, although Chinese companies still have a big gap, they have shortcomings and deficiencies in investment capacity, technology accumulation, quality assurance, market channels, brand awareness, consumer awareness, etc., but after more than 40 years China’s automobile industry, especially the new energy automobile industry, has made great progress and has its own advantages and status. In this hand-to-hand competition, independent brands must clearly recognize their opponents, adjust their strategies, speed up making up for shortcomings, identify the market, and fight again. It is still possible for Chinese companies to improve their level, gain a firm foothold, and achieve results in the new arena.

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