On July 2, the China Automobile Dealers Association and Jingzhen Estimate jointly issued the "Research Report on China's Automobile Value Preservation Rate in June 2021." The report shows that many luxury brands have achieved price increases and the phenomenon of price-for-quantity has basically ceased, and Audi has outperformed BMW. After Tesla's braking incident in April, second-hand car prices remained sluggish. The price of second-hand cars from domestic new energy manufacturers has risen, and the public's acceptance of domestic new energy manufacturers has increased.
　　 In terms of the retention rate of mainstream overseas brands, Mazda is one of the few brands that have experienced a decline. The phenomenon of inflated prices still exists, and the high retention rate of Japanese brands may not remain unchanged. The Skoda brand's retention rate increased significantly, the Chevrolet brand narrowed the gap with the former, and the overall performance of other brands was stable.
　　 In terms of the value retention rate of independent brands, the value retention rate of Lynk & Co, Qichen, and Bestune increased significantly, while the value retention rate of Haval and WEY decreased slightly.
　　 The value retention rate of all types of vehicles has generally increased. Compact SUVs have become the most competitive Red Sea, and their prices have fallen. Price changes are gradually affecting manufacturers' product launches. For example, the introduction of higher premium MPVs and medium and large SUVs reflects the rapid iterative evolution of automotive products.
　　 In June, many online platforms launched "618" related marketing activities, but as a bulk commodity, automobiles still lag behind FMCG in terms of traffic acquisition and transaction frequency. Therefore, focusing on offline services is still a significant feature of automotive products.
　　 It is worth noting that the new energy vehicle market changed in June, and the OTA recall began to be implemented. In June, Tesla filed a recall plan with the State Administration of Market Supervision and Administration. The recall covers most products such as imported Model 3 / domestic Model 3 / Model Y. The recall method is a remote upgrade, that is, the OTA method.
　　 In addition, affected by the favorable New Deal, "low-speed electric vehicles" are expected to turn positive. On June 17, the Ministry of Industry and Information Technology publicly solicited opinions on the new version of the national standard "Technical Conditions for Pure Electric Passenger Vehicles", and the deadline is August 16, 2021. This is another new technical specification proposed by the Ministry of Industry and Information Technology for pure electric passenger vehicles. It mainly adds a new category of "micro low-speed pure electric passenger vehicles" and defines the main technical indicators. The release of the solicitation of opinions indicates that the characterization of low-speed electric vehicles is about to be completed, and will greatly promote the development of low-speed electric vehicles.