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Mobile WebSiteAt this year's Chengdu Auto Show, some star models have attracted a lot of attention. Among them, the SAIC Volkswagen ID.3 represents the electrification of traditional models; the tank 500 symbolizes the new roads and new explorations of Chinese brands; the miniaturized electric vehicles represented by QQ ice cream, BYD Dolphin, and Euler Ballet Cat, embody This has contributed to the rapid development of Chinese brands; and the highly sought-after GAC Toyota Senna is expected to work with Kia Ka Wah and Hyundai Kusitu to rewrite the Chinese MPV market.
Self-owned brands are popular and overall upward
2021 Chengdu Auto Show, independent brands represented by Great Wall, Changan, Chery, BYD, Geely, etc., attracted great attention from consumers, and the booth was crowded with people, reflecting the overall upward trend of China's independent brands.
Looking at the flow of people in front of the booths of the entire auto show, the Great Wall booth can be said to have earned a lot of popularity. At this exhibition, Great Wall Motors brought its five major vehicle brands, Haval, Tank, Wei, Euler and Great Wall Pickup, and twelve new models to their debut. Among them, the Haval monster ushered in its world premiere; the 400 tanks and 500 tanks became the most popular kings, and the co-creation modification plan was officially released; the Wei brand Macchiato opened pre-sales, and the new generation of intelligent retro roadsters debuted; the world's first The cobalt-free battery pack is officially equipped with the Euler Cherry Cat, the Good Cat GT Mulan version is launched; 200,000 Great Wall Cannons are delivered, and the off-road pickup Everest version is launched.
It is worth mentioning that the tank brand, which was officially established at the Shanghai Auto Show in April, is once again full of fire at the Chengdu Auto Show. The enthusiastic exhibitors will be surrounded by booth H301 in Hall 3. With the global debut of the Tank 400 and Tank 500 at the Chengdu Auto Show, in just over 4 months, the tank brand once again brought a blockbuster to subvert user perception, leading Chinese car brands to continue to break through and advance, and make the outside world feel more about China’s high-end luxury. The off-road vehicle market has more expectations.
At this Chengdu Auto Show, Changan’s first UNI sedan, UNI-V, was officially unveiled. The new car continues the family’s borderless design concept, incorporating an exaggerated grille, huge air intakes, and three-point LED daytime driving on the front face. Lights, and use the depressed front face and raised hood trim strips to show its offensive aura.
Changan Auchan X7 PLUS, as one of the most important new products of Changan Auchan Automobile this year, has also become one of the most important new products at this Chengdu Auto Show. Just a few days before the auto show, it officially opened pre-sales, with a pre-sale price ranging from 79,900 yuan to 135,900 yuan, and a total of 9 models of the whole series were launched. According to Changan Auchan, it received 1,477 orders within 48 hours after opening the pre-sale. As a very popular SUV under Changan, the second-generation Changan CS55PLUS was also released at the Chengdu Auto Show.
On August 29, Chery Kunpeng Hybrid's first model, Tiggo 8 PLUS Kunpeng e+, officially debuted at the 2021 Chengdu Auto Show, completing the world's first world premiere of the first model under the Kunpeng hybrid architecture. At Chery Automobile's 2021 Chengdu International Auto Show press conference, Tiggo 7 series flagship product Tiggo 7 PLUS also made its debut. Together with the Tiggo 8 Kunpeng version that appeared on the same stage, they jointly used the name "Kunpeng Power" to show the highest level of Chinese brands in the field of fuel and hybrid new energy core technology research and development.
At the same time, as the first independent brand of Jietu Motors to appear in the four major domestic A-class auto shows, this time it will bring its blockbuster products such as Jietu X90 PLUS and Jietu X70 Zhuge Edition to make a strong debut. Kaiyi Automobile brought many of its star models to the Chengdu Auto Show and ushered in the world premiere of Xuandu, the brand's first A-class sedan. Chery QQ ice cream, the first product of Chery's QQ series, also appeared at the Chengdu Auto Show. Its modified model "Huantaoxi" uses the feminine beauty of its design language and is sought after by female consumers.
On the first day of the opening of the Chengdu Auto Show, BYD Dolphin, the "new pure electric species", was officially launched. On the same day, BYD brought DiLink 4.0 (5G) and the "5G Dynaudio Smart Music Cockpit" upgrade package created for the flagship model of the Han EV four-wheel drive high-performance version to the auto show.
Another major independent brand Geely Automobile released a new design style-"Energy Storm" at the Chengdu Auto Show, and debuted the first SUV based on the "Energy Storm" new design style-Boyue X. According to the plan, the first Emgrand L sedan with the "energy storm" design style will be launched in the fourth quarter of this year. Lynk & Co's second domestically produced high-performance model Lynk & Co 05+ also made its debut at this Chengdu Auto Show. Lynk & Co 05+, which is positioned as the "Chinese performance SUV", has made up for the gap in the 300,000-class performance SUV, and is expected to be officially launched within this year.
Joint venture brand introduces new and reshapes the MPV market pattern
At this year's Chengdu Auto Show, independent brands are relatively active, and joint venture brands have collectively created new ones.
Although it is not as popular as its own brands, there are also some popular models of joint venture brands that have attracted much attention. During the Chengdu Auto Show, GAC Toyota’s first domestically produced mid-to-large MPV, Sina SIENNA, was officially unveiled; the Jetta VS7 Heifeng Pro endorsed by Huang Bo remained strong in the traditional market; SAIC Volkswagen ID.3 came from behind in electric vehicles, and it is not a small one. watch for.
With the changes in domestic childbirth policies, MPV models that allow the whole family to travel comfortably have attracted more and more attention from consumers. Sina SIENNA, known as the veritable "Toyota Global Flagship MPV", finally ushered in a domestic version, officially entering the Chinese large and medium-sized MPV market.
After the introduction of SIENNA, it will also form the GAC Toyota TNGA "three flagship" lineup together with Camry and Highlander, becoming the flagship models of each of the three major market segments of medium and large MPV, medium and high-end sedan, and large seven-seat SUV. Build a more solid product capability for GAC Toyota.
No unique coincidence. In addition to SIENNA's precise efforts to the Chinese MPV market, the two models of Kia Ka Wah and Hyundai Kustu have also been deployed separately, which are expected to rewrite the Chinese MPV market together.
As the first global flagship MPV after the renewal of Dongfeng Yueda Kia brand, the fourth-generation Jiahua officially opened pre-sale at the Chengdu Auto Show on August 29, with a pre-sale price of 288,900 yuan to 339,900 yuan. At the press conference, Liu Changsheng, general manager of Dongfeng Yueda Kia, said: “The fourth-generation Kia Wah, the global flagship MPV, which is on pre-sale today, is a master of Kia’s car manufacturing capabilities. The most humane value experience."
On the same day, Beijing Hyundai officially unveiled its first MPV Cousteau at the Chengdu Auto Show, with a pre-sale price of RMB 175,800 to RMB 218,800. The new car adopts the latest family design, provides 1.5T and 2.0T power configurations, and is expected to be officially launched in September this year. As Beijing Hyundai's first MPV product tailored for Chinese consumers, Kusitu came to the family with a clear-cut stand, and firmly marked the product label of "Home MPV Popularizer".
In addition to the three MPV legions mentioned above, many mainstream joint venture brands have successively launched blockbuster models. As the third car launched by SAIC Volkswagen this year, the pure electric car ID.3 unveiled its mystery at the Chengdu Auto Show. According to the plan, ID.3 will be launched within this year; the mid-term remodeled SAIC Volkswagen Passat was also unveiled at the Chengdu Auto Show; Dongfeng Nissan’s compact SUV, the Venus Grand V, officially opened pre-sales at the auto show; representing the quality of joint ventures Six domestically-made smart coupe-type Sihaoyao models were also all unveiled at the Chengdu Auto Show.
New energy vehicles are still popular, new and old car companies are working together
At the 2021 Chengdu Auto Show, new energy vehicles have become the main force among the exhibited models. Many new energy vehicle manufacturers and new energy vehicles under the traditional auto companies have gathered on a large scale, and the competition has intensified.
Luxury brands collectively increase their electrification, and many auto companies turn to new energy sources. Among them, BMW has brought the new BMW iX3, the new BMW X4, the new BMW X4 M, the new generation of BMW 4 Series Gran Coupe, the new BMW M4 convertible version and other models around the "i, M, BMW". As a new energy model, the new BMW iX3 adopts the fifth-generation BMW eDrive electric drive technology, achieving 93% motor efficiency and NEDC’s 500 km pure electric range. The average power consumption per 100 km is only 16.7 kWh. Leading level in the luxury electric vehicle segment market.
The electrification family represented by Audi Q2L e-tron and Audi RS e-tron GT also demonstrated FAW-Volkswagen Audi’s determination to increase electrification. As one of the few small electric SUVs, the appearance of the Audi Q2L e-tron conforms to the trend of younger generation. The overall shape adopts the design of the gasoline version of the Q2L, and the line outline has not changed much. The positioning is still young people. The Audi RS e-tron GT is positioned as an electric four-door GT sports car. It is built on the J1 platform like the Porsche Taycan. It will also be produced on the same line as the Audi R8 and is expected to be on the market within this year.
At the Chengdu Auto Show that opened on August 29, Lincoln’s first domestically-made new energy model, the Adventurer PHEV, was officially launched, priced at RMB 309,800 to 345,800, with a total of two models. As Lincoln's first new energy model after domestic production, the adventurer PHEV has a low fuel consumption of 1.5L/100 kilometers under hybrid conditions and a pure electric mileage of up to 64 kilometers. The Land Rover brand has also launched a full range of plug-in hybrid models, which may become the first brand among all luxury brands to turn all its SUVs into new energy.
On the one hand, the traditional car companies are making great efforts to deploy new energy vehicles, and on the other hand, they are new car-making forces represented by Gaohe, Zhiji, Nezha, R Auto, Hechuang, and Zero Run, etc., and high-profile new products are launched. The "booth base" of the new car-making force in Hall 10 was overcrowded on the first day of the opening of the car show.
As the first high-powered car-building force, Gaohe Automobile made its debut with the brand-new Gaohe HiPhi X 4-seater model and the Gaohe HiPhi X 6-seater model using "black technology" interior materials. Ding Lei, the founder of Gaohe Auto, proudly announced: "Gaohe is the only Chinese brand in the 800,000+ club."
On August 29th, Zhiji Automobile brought its luxury smart car Zhiji L7, luxury smart SUV Zhiji LS7 and brand new concept car AIRO to the southwestern region for the first time. Zhiji Automobile announced that the last 800 seats of the Zhiji L7 Angel Wheel Edition will be booked. This also means that the 3,000 angel round users will soon be assembled. As the first domestic auto brand to explicitly declare to enter the luxury brand camp, Zhiji Auto Co-CEO Liu Tao said that the brand positioning of Zhiji Auto was at the high end from the beginning. The first flagship model Zhiji L7 Angel Wheel Edition is priced at 408,800, The main selling price range of luxury brands. In the future, individual models may enter the mid to high-end market, but the market under 200,000 will not be involved. "
Focusing on doing a good job in the Nezha auto booth in the market segment below 200,000 yuan, it has attracted many consumers to stop and learn. The Nezha V, which is positioned in the 70,000-level smart technology cabin, is equipped with a 12-inch digital instrument screen, a small You smart robot, a buttonless start, a full-touch 14.6-inch borderless central large screen, and 9 major wake-up-free AI voice control. Class intelligent configuration can be said to be the king of price comparison in the 70,000 yuan pure electricity market. "A good car is not expensive, and the service is top-of-the-line. Nezha Auto's 70,000-yuan smart pure electric model can enjoy the luxury service of 300,000-yuan products." At the press conference on August 29, Hu Enping, executive vice president of Nezha Automobile Marketing Company, said.
