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Mobile WebSiteThe "heating up" of raw material prices in the machinery industry has prompted machinery industry companies to increase their purchase cost control. In the first half of this year, the prices of domestic steel, non-ferrous metals and other bulk commodities continued to rise sharply, resulting in a general increase in the purchase prices of raw materials for the machinery industry. In order to cope with cost pressures, more and more machinery companies choose to use industrial product e-commerce for procurement management to reduce costs and increase efficiency. According to incomplete statistics, the market size of my country's industrial product procurement may reach 13.5 trillion yuan in 2020. At the same time, the market size of industrial product e-commerce is also increasing rapidly, with an annual growth rate of even more than 40%.
With such a large market scale, the industrial e-commerce sector is bound to compete. There are not only traditional e-commerce giants that have switched to the market, but also many traditional industrial companies that have waited and see for a long time. They have launched their own industrial e-commerce platforms.
In order to better analyze the industrial product e-commerce platform, we divide the industrial product e-commerce field into four major formations according to the background of the platform-first, the vertical platform of traditional e-commerce in the industrial product field; second, the transformation of traditional industrial enterprises Industrial product Internet procurement platform; third, foreign industrial product Internet procurement platform; fourth, industrial product Internet procurement platform transformed by traditional offline traders. These four formations almost cover the main forms of today's industrial product e-commerce field, and how to choose a suitable e-commerce platform for procurement is still at a loss for the majority of buyers.
Before going into details about these platforms, let's talk about some of the pain points encountered by industrial procurement practitioners.
Many problems arise in the process of purchasing traditional industrial products, which are determined by the nature of industrial products. Industrial product procurement involves many factors such as variety, complex technology, multiple distribution channels, irregular price fluctuations, and long procurement cycles. Therefore, companies face many problems in the procurement process. In the offline industrial product market, there has long been a lack of horizontal comparison of products; product categories and channels are single; if you want to shop around, you have to correspond to multiple suppliers, and it is more difficult to purchase face-to-face under the epidemic. The traditional online industrial product procurement platform has the first, uneven quality and no guarantee of quality; second, uncertain delivery time: delivery cannot be guaranteed, third, the platform is inconvenient after-sales, and the employees are not professional enough and many more.
Although e-commerce platforms and offline procurement have their own advantages and disadvantages, as the new crown pneumonia epidemic has severely impacted various industries and enterprises, people have unprecedented recognition that only actively embracing the Internet, accelerating the digital transformation of enterprises, and reducing costs have become all enterprises. The strategic direction to improve its own anti-risk ability. Under this trend, e-commerce procurement platforms have become the inevitable direction of industrial product trade. The four major e-commerce platforms are competing on the same platform, which really makes many practitioners unable to adapt. For example, traditional e-commerce vertical platforms in the field of industrial products, although they have mature Internet technology and huge data traffic, but they are not familiar with industrial products, not professional enough, this has become an important reason for many practitioners not to choose these platforms. reason. Although the industrial product Internet procurement platform transformed by traditional offline traders has a high degree of product professionalism, the nature of traders makes it easier for them to focus only on price and relax their quality control.
Recently, according to the results of a survey conducted by Sany Research Institute on KA customers' attitudes toward industrial product procurement platforms, 53% of customers prefer to purchase equipment on platforms with industrial enterprise background. This type of platform has a deeper understanding of the needs of the industrial manufacturing industry. At the same time, the resources of industrial product suppliers are more abundant, and the quality control is stricter. These have become the key factors for customers to choose these platforms. Therefore, choosing a platform with an industrial enterprise background to purchase equipment seems to be the most reassuring choice for purchasers. Yigongpin is an excellent representative of this formation.
Data source: Trinity Research Institute
Yi Gongpin was established in 2019. Since its establishment, it has been adhering to the corporate vision of "promoting digital supply chain and participating in the definition of future industry", and is committed to building an industrial product supply chain empowerment platform. Up to now, Yigongpin has formed a full-link management system for the three major sectors of enterprise bulk procurement, enterprise non-production material supply, and construction machinery aftermarket, focusing on serving bulk steel, lubricants, hardware tools, labor security, and distribution Participants in the procurement of industrial products covering 28 major categories such as electric lighting.
In response to the pain points in the procurement process of the traditional industrial product e-commerce platform, Yi Gongpin answered one by one.
Many purchasers are worried about the lack of professionalism of the practitioners of the e-commerce procurement platform. The most prominent feature of Yigongpin is that the people come from the industry and serve the industry. The employees of Yigongpin are all from the front line of the industry. More than 70% of the 1,000-person team members come from the industrial and Internet fields, and most of them are first-line manufacturers in various vertical fields. Among them, a team of product selection experts with a scale of one hundred people has been formed. Each person has more than 10 years of experience in specific industrial verticals, which perfectly solves the problem of the lack of professionalism of the employees.
Moreover, the supply chain of easy-to-work products originated from industry. The Yigong product supply chain has been repeatedly polished in the long-term cooperation with many industry giants, and its ability has been verified many times. Yigong products originate from industry and understand the market standards of enterprise services better. In the service, Yigongpin has always maintained the highest standards of service industry giants, with high-quality customer service, to give back to customers who have long-term support for Yigongpin. Sany Group is a typical representative among them. In recent years, with the "heating up" of raw material prices in the machinery industry, many machinery industry enterprises are facing the problem of supply cuts caused by structural shortages of steel supply. However, the supply of steel has never affected the production and commodity supply of Sany Group. By analyzing industry data and repeatedly comparing the production capacity and demand of its own cooperative suppliers and demanders, Yigongpin judges the shortage of raw materials that Sany Group will face at the peak of steel consumption. For this reason, Yigongpin communicates with major steel mills across the country in advance, expands the overall platform supply demand, and avoids the problem of insufficient supply caused by temporary transfer of goods. After the demand for steel used by Sany Group arises, through the rapid docking of the data systems of both parties, the order process will be digitized in all directions, improve the efficiency of plan management, speed up the turnover of inventory and capital, and ensure the priority supply of steel required by Sany. In the end, 15,000 tons of high-strength special steel was successfully deployed from across the country within three days, helping the business divisions of Sany Group to smoothly achieve stable production and supply.
Secondly, the resources of Yigong products are shared by leading industrial enterprises. Yigongpin is building its own ecological alliance, bringing together high-quality resources from many leading industrial companies. In response to business/production pain points, the members of the alliance jointly communicate technology, resources, channels, and talents. The demand side and the supply side directly connect and collaborate to achieve efficient use and integration of resources and achieve the goal of reducing costs on the overall scale. Recently, the Yigong Product Organization has united ExxonMobil, a giant in the energy and chemical industry, and Sany Group, a leading engineering equipment company. The industry's top supply-and-demand resources create top-notch products. All actions mean that Yigongpin is gathering resources scattered throughout the industry to form its own ecology. In the end, through long-term development, each member can coexist with each other in the full-link closed-loop ecosystem of Yigong products, promote and grow.
Finally, the industry data of Yigong products comes from the frontier of production. On the road of digital development, Yigongpin has in-depth cooperation with Root Interconnect, which focuses on building an industrial Internet operating system, to achieve all-round full-link management from procurement data to production data. Through the cooperation with Shugen Interconnection, Yigongpin can grasp and predict the current production situation and production capacity of upstream cooperative enterprises in real time, and efficiently match the data with downstream demand enterprises to achieve more accurate and rapid resource scheduling between enterprises.
At present, Yigongpin is committed to bringing a convenient and transparent one-stop online procurement experience to our customers, and providing practical support for the industry to reduce costs and increase efficiency. In the broad blue ocean of the industry, Yigongpin will continue to rely on its solid industry personnel foundation, the supply system rooted in the industry, rich industrial leading resources, efficient, accurate, and fast inter-enterprise resource scheduling services, and boost machinery The digital procurement of industrial enterprises has made great strides.
