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Tempered in the front of the Chinese washing machine industry

The "Nineteen" report of the party pointed out that China's economy has now shifted from high-speed growth to high-quality development. We are in the process of changing the mode of development, optimizing the economic structure and transforming the growth momentum. Strategic objectives. This conclusion, for our practitioners pointed out the direction of the trip, to forge ahead, innovation forward, is the past, now, the future of a consistent problem in the meaning of the washing machine industry is no exception.

"Industry online" data show that the first half of 2017, China's total output of 29.853 million units of the washing machine industry, an increase of 9.9%; total sales of 3002.1 million units, an increase of 9.2%. Which domestic shipments 2030 million units, an increase of 6.9%; exports 97.21 million units, an increase of 14.4%. And five years ago, the domestic washing machine industry is still worried about the sales of the downturn is full of confusion.

From the industrial development process, the white industry generally have to go through three stages, from popular to upgrade to the replacement. The past five years, it is China's washing machine industry from the popular to upgrade the pain of transition range. From the 2012 policy level bonus exit, to 2014 the industry started high-end, intelligent upgrade, the washing machine industry has experienced nearly three years of "winter" process, the market shrinking, profit decline, industry negative growth forcing enterprises to find a new way. "Until July 2016, the washing machine industry is really out of the doldrums," and out of the dilemma of the reasons, there are two important: one is the real estate market directly driven; the second is the enterprise through technological innovation Enhance the competitiveness of products to meet the consumer demand, real estate is clearly related to external factors, corporate technological innovation is to open a new situation within the cause.

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