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Mobile WebSiteIn 2016, the “Thirteenth Five-Year Plan” national new energy vehicle focused on special projects, and proposed to substantially increase the proportion of new energy vehicles and new energy applications, and promote green and low-carbon industries such as new energy vehicles, new energy, and energy conservation and environmental protection to become pillar industries. With the promotion of new energy vehicles and charging pile subsidy policies and other related promotion policies successively promulgated by the state and local governments, China’s electric vehicle production and use have seen significant growth over the past few years.
However, the driving factors for the rapid development of new energy vehicles are not only the subsidies and promotion of central and local governments. Recently, Aikey Consulting conducted research on the reasons for promoting the early adoption of electric vehicles, and summarized and analyzed the large-scale promotion of electric vehicles. key step. The study found that the most important driving factor for the early adoption of electric vehicles is that, from the perspective of ownership structure, electric vehicles are more cost-competitive than internal combustion vehicles.
There are many factors that promote the popularization and development of electric vehicles. The focus of this study is to analyze the three factors of the cost competitiveness of new energy vehicles, the development of public charging infrastructure, and the diversity of electric vehicles.
New energy vehicle cost competitiveness
We know that the total cost of owning a car (TCO) includes the cost of buying a car and the cost of use. The cost of use is mainly fuel and maintenance costs. Compared to the fuel car, the use cost of an electric car will be relatively lower.
At present, the purchase price of electric vehicles is relatively higher than that of fuel vehicles, but the reduction of the use cost means that when the specific kilometers per year are used, the total cost (TCO) of electric vehicles and fuel vehicles is the same, we can put this specific The number of kilometers is defined as the mileage balance point, and the lower the mileage balance point, the more competitive the electric vehicle will be.
Complete public charging infrastructure
The study found that although public infrastructure is a very important factor, it seems that there is no significant effect on the acceptance of early electric vehicles.
Aiyikai analyzed the relationship between the public infrastructure in the 12 countries and the follow-up electric vehicle market share (after raising the public infrastructure for one to two years) and found that there is no significant increase in investment in public charging infrastructure. Electric vehicle market share.
In fact, the reason is very simple. Although charging is currently a major pain point for electric cars, this drawback is also relative. As far as the current battery life of electric vehicles is concerned, it has far exceeded the average distance that users travel every day. That is, even if it takes a long time, most users still choose to charge at home. This also shows that early receivers of electric cars are likely to be dual-car family or short-distance users, and can be charged at home.
For those consumers who cannot obtain home recharging or have higher requirements for battery life, electric vehicle mileage is still a major pain point.
